Mobile users have been dramatically increasing in the past few years with the maximum number of online shoppers using the various eCommerce Stores. As the Black Friday is coming on November 27th, so have you made your online store ready for this holiday season? As we all know high competition in the market is evolving since the technological advancement where the retailers from worldwide showcase their products online at reasonable price.
Black Friday is a yearly holiday season celebrated in U.S.A. Mostly retailer’s faces high downtime during festive season where either the website crashes or server shows errors. To eradicate such problems, SEO Professionals Melbourne would help you in identifying the various aspects of preparing your online store for this holiday season. With an expectation of the online shoppers increase by 4% compared to the last year holiday season, it is commented to experience a high digital demand this year.
Prioritizing High Traffic Pages
Make sure that your store location page is optimized with the concept of Name/Address/Phone so that user who performs a search would be able to contact you easily. Similarly, other important sections of your webpage like Finance details, Shipping Policy, Refund and Return policy on your URL. Such crucial information should always be displayed clearly on your webpage.
Highlight Offers and Discounts
After all, customers are browsing your online store to fetch deals and discounts, therefore it is important that you design your webpage accordingly. As they came to your website to find out the exciting deals and discounts, therefore, it is important that your webpage should be relevant for Black Friday holiday season respectively. Every shopper’s looks to make the most from your website. So, make sure to keep them intact with your product.
Your SEO Professionals Melbourne would guide you how to better optimize your website page to gain more traffic. Don’t forget to showcase your coupons, offers; discounts information clearly as missing such crucial information will create a high risk for your website. Google looks for the appropriate contents on your website that would only help in improving the website content.
Preparing Store for Peak Hours
Google has recently released data when the stores will experience the maximum traffic on their website. The traffic experienced during this time will be from all available different departmental stores. The Black Friday has become a big day for every retailer, as they experience the maximum sales during this day. Even after looking at the warming response of the customers, few retailers even extend the discount period to maintain their customer trust.
Google has suggested optimizing the stores for the holiday season as nowadays online shoppers are diverted to using handheld devices to shop. SEO professionals need to look at the website optimization for all types of devices to better rank the online store in the Google search result. After all, a good customer experience will only be the reason for high ROI.
SEO Professionals Melbourne sharpens your eCommerce stores by implementing new marketing strategies that would help in serving in this holiday season of Black Friday