There are several people who have spent years working in the digital marketing field. Different strategies create different questions and these give rise to amazing answers. One of the questions that is mostly asked by people is the type of social media network that one must select for their business.
This is an important question that one must ponder over before actually framing a perfect social media strategy that can lead to success. So, how will you identify which network works best for you? What sources will be useful for you to do so?
Ways to select Social media network for your business:
First of all, it’s necessary to select target audience and then identify who the main consumers are? Finding the target audience can be sometimes a tough process. So, here we have listed few ways to do so:
- Have a word with your sales and marketing team: You have hired some qualified people for your business and these tell you everything about your customers as well as users. These are the ones who develop ads to attract audience and serve them in the way they expect businesses to serve them.They are aware about the response from the customers about various forms of content. The reason; sales team is the one that has daily conversation with the customers.
- Making use of Social media tools: Various social media tools are available to provide you with details about the target audience as well as the networks that can work best for you. One such tool that can be useful to you is Sprout Social.There are tools that will help you to get details from Twitter as well as Facebook and many more. Once you become aware about the relevant social media network then comes the time to use the data appropriately to get more audience.
- Google Analytics: Google analytics is a tool that offers lot of information about the website statistics. It provides insights about the origin of the website traffic, time they spend on specific pages and what are the reasons they leave from your website.For this, it is required to have Google Analytics account and then start gathering the data from your visitors. This tool can also be embedded into the website. These sections will offer information about the age, gender, location, language of your visitor.
- Social networks: Let’s say you have sufficient amount of followers on Facebook and Twitter then you can start to use the tools offered by them to get the information about the recent social media followers which will then showcase what you want to find and what networks you must actually use for your business.Once this is done then is the time to combine your data with the network data. So, how can this be done?
Combining your data with network data:
Once you are completely clear about your perfect target audience then is the time to combine your researched data with the information that is already available. Some of the examples can be:
- Pinterest is mostly preferred by Women
- Facebook is mostly used by Suburban users
- Youth loves to use Instagram
- LinkedIn is preferred by professionals and graduates.
Here, we have to find what networks are used the most. Once your reputation is established on those networks then social media tools can be used to manage the presence.
Hope this blog post will be useful to all those who are willing to use social media for their business but are confused as to where to start from. This blog gives you perfect idea for the same. Stay tuned with Platinum SEO; Best SEO Services Melbourne for more such latest news and updates about the media.