Google has brought the voice search feature facility for the user that allows them to get their search result specifically. It has changed the way people are searching using the search engine that has its direct impact on the website rankings. Today, voice search plays an important role in giving a proper search result that has its direct impact on the SEO rankings. The SEO Professionals Melbourne develops the strategies to match the Google algorithms in order to gain good rankings.
How voice search works?
The voice search feature in Google is available in different ways. In Google website, a small microphone shaped icon is available. User needs to click on the icon and speak their search query. It is a convenient way to search using your voice rather than typing using the keyboard.
Benefits of Voice Search
- When a search is made using the voice search feature, then Google lists down all the suitable search results. Sometimes, it may also open the relevant page directly without the need of opening a particular page by clicking on the links from the given search result.
- Google wants their user to get the relevant result without much hassle. The voice search feature provides the result instantly as the search is made by the user. Google always gives priority to the direct results.
- To provide with the most accurate result, Google has improved its voice recognition techniques.
- Thus, it has let webmasters put more structured data in their website so that Google can easily find them when a search is made. Hence, you will be able to get the help in listing the websites by considering the services of SEO Professionals Melbourne.
How the SEO strategy has changed?
When a user search for information then the search is based on their general questions. This means the search is simple that does not contain any keywords. This has brought a new trend in documenting the contents of the websites to target the voice search of the users. The search is generally a conversational tone, hence a strategy has to be made by the SEO professionals that brings out the result as expected by the user.
Following are few considerations taken by SEO professionals:
- The search result is now displayed directly without the need of the user to click on the link, search traffic is now limited.
- It will be a challenging task to chase the search made and its results.
- As the search will now be made in a conventional tone, hence the webmasters have to develop a strategy to provide the contents to better serve user queries.
Impact on Keywords
As now the search result does not depend on the keywords, therefore the focus should be on the relevancy of the content based on the conversational tone. As till now webmasters have been stuffing their contents with the keywords, their approach has to be left behind. They have to start building the content in a means that could be populated in the Google search result while making voice search.
Voice search hold high significance on SEO, as now the search result has bypass keyword and focus on the conventional tone of queries.