SEO is not new to the world of marketing. It has been appreciated for making active efforts to appear to the search engines. However, despite lots of awareness programs, many marketers do not know tools that are great for market research and are completely free of cost.
If you are trying to persuade people to buy or do something, you should use their regional language. Try to write in the vernacular so that they feel comfortable. It is easy to take things for granted by typing something that is desired by someone.
Local SEO Brisbane advises you to think what the other person wants to buy or research. Use their words and tell exactly what they desire. It can be pretty profound, have a look here.
Google describes these phenomena as the Zero Moment of Truth or ZMOT, in the short form. It is nothing but a moment when you grab your laptop, phone or any wired device and start searching for a product or service that you would like to avail. Lots of research has been carried out in ZMOT, and all the marketing professionals should read about it.
Many free tools should be used for researching and understanding these moments. Here are the few:
Keyword Planner Tool
The best keyword research tool takes data straight from Google and you may see the phrases people use to search something on search engine and compares it to the other terms.
The volume estimated may not be accurate, but it gives you a hint about how search has been done. The tool does not work for high traffic keywords but is great for detailed and less common search terms. Each sector has dozens of gems hidden in it, and you can learn more about your customers with this tool just by logging in with Google.
Google insights show when people are searching for a specific term as a seasonal, cyclical and terminal pattern in the search behavior. The search behavior is a proxy for demand. If people are searching for the tour package, it indicated that they would like to buy it. It does not help you to identify your time of the campaign but also benchmarks the performance of the company. SEO talks about keywords or key phrases that are used by people in the search box and it is more accurate for search queries. Two things – Search volume and mention volume, trigger the suggestions by Google. The suggestions are data points that feed answer the public. Type in seed concept and split your visualization into questions on the topic.
It is fascinating to see how people respond to content that is distributed in various social networking sites. However, your interest should not stop there with the search marketers. Buzz Sumo is a tool that helps in understanding needs and content preference of the marketers. It is not free, but its premium tool has a great free option, which allows you to search for a term, a trending topic on social media, preference, and sees greatest social hits.
Local SEO Brisbane suggests you to use free tools to understand basic elements of SEO for making your business a great success. There are more such tools available. Read the latest update given by the Platinum SEO.