Search Engine Optimization, or popularly known as SEO has become the king of the virtual world. Not everybody knows every detail that goes into having a great SEO, but it is important that you find out about different local SEO Packages.
Having established your presence online is one thing, and being able to sustain it as per customer needs and preferences is altogether another ball game. Once you enter the world of internet, your game rules have to be set as per the rules of the internet. If you do not use the right keywords and great content, thought your product or service is great, people may not be able to know it. That is why SEO comes into the picture and SEO companies offer different packages. Before selecting a package, it is important that you know a little more about SOE
SEO Audit
An SEO audit can have varying degrees of complexity. The simplest one would probably be a few pages long and address only outstanding issues like missing web page titles or lack of content. However, a comprehensive SEO audit would run to many pages and address every little detail that is affecting the ranking of the website.
On-Page SEO
An on-page SEO is a process where you implement the essential changes that an SEO audit uncovered. Either the website owner or an SEO company can implement these changes. On-page SEO should be a part of any package you select. The fundamental issues that are addressed as part of on-page SEO are:
- Page titles
- Headings
- Content and organization of content
- Internal link structure
As, with an SEO audit, on-page SEO also varies from addressing simple issues to complex ones, and again you can select which level of on-page SEO you want to implement.
SEO Content Development
Creating website content in a diverse variety of forms like text, infographics, web tools, searchable databases, PDFs and so on is known as SEO content development.
When you need for content for your website, a good practice is to find and select people who are able to develop good and relevant content. Good SEO content is not one that is chock full of keywords but does not maintain basic quality. In addition, having high-quality content lays the foundation for link development for your website.
Link Development
You need to be a little careful when you select your SEO service provider so that the links are not just random directory submissions and blog comment spam. If your service provider is offering inexpensive link building services that include large volumes of directory submissions, like 200+ per month) or blog and forum comment spam, like 100 per month or the articles being published about your websites are listed in low-quality directories – then that is something to avoid. Good link development focuses more on quality and not quantity.
Code Optimization
This is one of the highest levels of SEO optimization as it involved overhauling the website’s HTML code. It helps do away with code clutter and helps reduce the page load time.
Now that you have a fair understanding of what is SEO and what goes into it, do not let the companies that offer local SEO packages fool you. They shall be aware and you can then select the best package and most affordable costs.
