Online reviews and customer feedback has a significant impact on purchasing decisions of the customers. It plays a major role in local search and influences where and how business appears in the search results, revealed by SEO Brisbane.
The number of reviews of your brand or organization, the speed at which reviews are generated, numerical rating, diversity of site that has reviews and authority of people to write reviews are factors that should be considered. Review signals are largest than social signals.
The search engine has pointed out three main factors. They are:
- The relevance of your business listing or branded content that matches what people are looking matters. Complete, detailed and updated information improves the pertinence of your business and helps it to match your listing and content relevant to searches. Distance means proximity of your business regarding location and area of service on Google. The location means user’s area determined according to the place of the device they use for search.
- Prominence means offline and online prominence of a business enterprise. Some places are more prominent than the offline world. Online prominence is based on information available on the web about your business. It includes quality and quantity of online reviews concerning online score and ratings.
- SEO improves search rank using online reviews. After this, claim your business list on Google My Business. Sites like Yelp, TripAdvisor, Facebook and other social sites can help you to improve your local search ranking. The result of local search comes in different shapes and sizes.
- A well-managed list on Google My Business fosters improvements in local search performance and gives emphasis to relevance for local search. It boosts of high reviews and rates to be ranked at the top and featured in maps result and local pack. Establish your presence on industry specific sites and feedback channels.
- Find the source of every single result and save it for the online review site. Do not point limitations of onsite optimization or domain authority and get a glimpse of value and trust on specific review and rating sites at local and non-branded queries. Brand and organizations perform well on review sites that have an edge over others. Create or claim your business list on the relevant sites. Your presence on digital properties allows Google to know if their business is active in the local search community or not.
- Ensure local data consistency and NAP while claiming listings and providing correct, consistent and updated information. About 37% companies have one wrong or missing name in their listing, 43% have an incorrect or missing address, and 18% miss their phone numbers. If your business information is available on the web, it appears unstable or inconsistent and improves ranking in the local results.
Online review count is a dynamic content that boosts your SEO efforts, and it makes about 70% fresh content for your page.
SEO Brisbane experts predict that 62% rise in revenue per visit and it increases with reviews. Encourage user interaction and boost confidence among the shoppers for successful SEO hiring the Platinum SEO today!